The FMCG industry has evolved greatly. With the average income of working professionals increasing, the craving that customers have towards global products has increased tremendously. Due to this appetite, the consumer is in a position to demand for not just global products but quality ones as well. It is safe to say that the industry has witnessed an explosion of products along with a diversification of markets as well. This phenomenon has increased: innovation, entry of new players, and process capabilities of industry players. Bottlenecks caused by external and internal issues have caused the industry in general to suffer. Therefore, to adapt to these blockages, enterprises have tried to adopt various tactics but to no avail.